(Sag)meister of Typography Designs
Stefan Sagmeister is one of those admirable people, made famous because of two basic things – he knew very early in life what he wanted to do with it, and was talented enough to be one of the best at it. His educational progress would, roughly, go something like this: at the age of 15, decided to be a designer (and started designing); studied at the University of Applied Arts in Vienna; got a Fulbright scholarship – used it to study at the Pratt Institute in New York; worked with others in design studios in Hong Kong and New York; opened his own studio. No time wasted.
Since opening Sagmeister Inc., he shelved two Grammys (for album cover designs) and an award from the National Design Museum. Although rewards bare weight, it’s the overall, continuous quality of his designs that now enables him to choose when and for whom to work – and there’s plenty to choose from. Mr. Sagmeister recently turned down an offer to design an electoral campaign poster for the current president of the US.
Mr. Sagmeister is known for designing posters, ads, making installations, album covers and more. What stands out as an obvious trademark is the use of typography in designs. Evolved, presumably, from his work with posters, typography designs are an ever-evolving idea of Sagmeister’s, and take central place in many of his personal work. Well, for Mr. “Sag” (German – to say), “meister” (German – “master”) typography is home court.